Recipe for Green Tires: Plants, Not Petroleum

The New York Times, June 18, 2010

WITH each new model introduction, automakers take pains to point out how much they have done to reduce their vehicles’ negative effects on the environment. A rundown of the advances can involve almost every aspect of the car’s design and production: carbon dioxide output has been cut; paint application has changed to a water-based process; recycling and waste reduction at the factory has been improved to a point where nothing goes to a landfill.

But when it comes to tires, there has been far less to talk about. (read more)